E-book
The 5 Benefits of Developer Marketing
When Twilio launched their now-famous “Ask Your Developer” campaign in 2015, it was a landmark event that the technology industry will always remember. And in retrospect, what started as a marketing campaign to improve Twilio’s product awareness became the birth of a new category: developer marketing.
Fast forward several years and companies like Slack, Plaid, Docker, MongoDB, Kong, Redis, and Stripe have all reached billion-dollar valuations backed by vibrant and engaged developer communities.
But how did these companies get there? Appsembler’s free e-book, The 5 Benefits of Developer Marketing, explores that.
Download this e-book to learn:
- Real-life examples of what developer marketers are doing today to activate developer communities
- The 2 themes that drive developer marketing success
- What % of companies today have developer marketing teams
- How to articulate the value of developer marketing to your stakeholders