Areas We Will Cover
Developer Education Programs
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Developer education is the process of using education (not marketing) to increase a product’s awareness and adoption in hard-to-reach audiences like software developers.
Some of the most valuable software companies grew alongside their developer communities (e.g. MongoDB, Redis, Snowflake) — but smaller tech companies, those in the Seed to Series C stages, are also joining the developer education movement.
In this on-demand webinar, “How Startups Build Lean Developer Education Programs,” we will deconstruct how startups apply the 80/20 rule to build lean but effective developer education programs. And we’ll answer the question many startups want to ask: which 20% of developer education activities generate 80% of the results?
Key Takeaways from How Startups Build Lean Developer Education Programs:
- The way software is purchased has changed, from top-down to bottom-up. And today, 1/3rd of deals are lost as a direct result of developer influence.
- Startups are investing in developer education to improve SEO for their products, generate leads, accelerate product adoption, reduce customer support costs, and expand the pool of potential buyers.
- The highest-ROI for startups is to build technical content that focused on a developer’s evaluation, engagement, and purchase stages.
- What are the 20% of activities that drive 80% of developer education’s results? Nate and Karl discuss this in the recording, starting at the 28:00 timestamp and with a summary at the 37:00 timestamp.