7 product marketing best practices for technical marketers
Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a…
Blog archive:
Tag: product marketing
Why Good Product Marketing Is Educational and Hands-On
Product marketing involves building a go-to-market strategy to bring a new product to market, including positioning the product in the…
How Developer Marketing Leverages Education, Product Sandboxes, and Community to Increase Developer Adoption
Software developers have a unique role; they are involved in both the purchase and implementation of technology (often at a…
Self-Paced Training Courses: Developer Marketing’s Secret Weapon
A few years ago, I was involved in the selection process for a new content management system. Since we weren’t…