
7 product marketing best practices for technical marketers
Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a…
Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a…
Product marketing involves building a go-to-market strategy to bring a new product to market, including positioning the product in the…
Software developers have a unique role; they are involved in both the purchase and implementation of technology (often at a…
A few years ago, I was involved in the selection process for a new content management system. Since we weren’t…