
How to Market to Software Developers: 7 Tips for 2023
The number one rule of marketing to software developers is not to market to software developers. There is even a…
The number one rule of marketing to software developers is not to market to software developers. There is even a…
Documentation is an essential part of the developer marketing process. Developers don’t want to be sold to, and they want…
A quick search for the job “product marketing manager” in the US on LinkedIn returns around 100,000 search results. Product…
Developers play a huge role in the software purchasing process. They discover, evaluate, recommend, sometimes purchase, and then implement and…
When it comes to software sales and technical and developer marketing, demos and proof of concept (POCs) have long been…
Instead of marketing to developers using traditional techniques such as cold calls, fact sheets, and static demos, you need to…