Key Functionality Users Will Expect From Customer Training
Before you concern yourself with the content of your training curriculum, you need to ensure prospective customers are able to find your training program. This means selecting a customer training platform that allows search engines to discover your courses, an SEO-optimized university, and ensuring that your courses are optimized for relevant keywords throughout your educational content.
Learners will prioritize training courses that show up in the first few search results, so make sure to give your program the best chance of being discovered by search engines. To help create initial awareness and traffic to your courses, consider pay-per-click advertising.
It’s easier to keep your learners engaged throughout your training program when interactivity is included. Simply providing a 30-minute video with no checkpoints or user interaction is not enough.
Every few minutes, your content should feature a quiz, outline an exercise, or encourage a discussion that ensures learners are actively participating in the training program. This allows customers to confirm what they’ve learned and added much-needed recess between learning content.
Another form of interactivity comes in the form of offline homework assignments. This enables learners to engage with the course offline through assignments, exercises, and reminders that keep them engaged even when they’re not actively in your course.
Your learning content needs to be available wherever and whenever customers want to access it. This means making sure that your training program is available as a web-based application—making it more accessible and user-friendly on both mobile and tablet devices, not just desktops.
It also means implementing on-demand training that the learner can complete on their own time. Giving your customers the freedom and control to learn on their terms will result in a more effective learning experience overall.
Course Relevance and Quality
Depending on the particular course, make sure that customers have all the relevant content they need to have the most effective learning experience possible. For example, in software, virtual training labs will give customers the chance to enjoy an immersive experience with your product. For medical training, hands-on medical labs, or virtual reality labs, will provide valuable learning experiences that will serve them well in the real world. Whatever the training is, try to strike a balance between a traditional learning experience with a hands-on learning experience.
Appropriately Priced (or Free)
Depending on the training content, customers will expect your training program to be appropriately priced based on the value the course is delivering to them. In some instances, a fee will help improve a customer’s commitment to the course. For example, an introductory course that is essential to driving initial product usage should be free, whereas a fee might be necessary for customers to participate in live, instructor-led courses. Take time to consider the value your courses provide to customers and make sure to price your courses accordingly.
Ability to share their course completion and success
Once a customer finishes your course, give them the ability to showcase their effort and success through a digital certificate or badges. People like to be acknowledged for their hard work and commitment, and providing customers with a way to notify their team or boss about the successful completion of your training program will motivate them to see your course through till the end.