7 product marketing best practices for technical marketers
Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a…
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Category: How-To
A technical marketing guide for developer marketing
Technical marketing is designed to appeal to people with an understanding of how a product works. Rather than focusing on…
How to Use SCORM Correctly with Appsembler Tahoe
We’ve recently rolled out our new SCORM XBlock for Appsembler Tahoe, and we’re excited about how it will help our…
![[TEMPLATE] Developer Marketer Job Description Template: Success Criteria and Benefits](https://appsembler.com/wp-content/uploads/2022/03/dylan-gillis-KdeqA3aTnBY-unsplash-370x185.jpg)
[TEMPLATE] Developer Marketer Job Description Template: Success Criteria and Benefits
Developer marketing doesn’t use the same techniques as traditional marketing, and the way you measure success also looks different. When…
![[TEMPLATE] Developer Marketer Job Description Template: Skills, Knowledge, and Expertise](https://appsembler.com/wp-content/uploads/2022/02/clem-onojeghuo-fY8Jr4iuPQM-unsplash-370x185.jpg)
[TEMPLATE] Developer Marketer Job Description Template: Skills, Knowledge, and Expertise
Currently, only 43% of software companies have a dedicated developer marketing team, yet developers are influencing more and more purchase…
Developer Marketers, Here’s How You Can Request a Raise
As a developer marketer, you’re in high demand and play an important part of any software company, particularly those that…