Why Your Developer Advertising Sucks (And How to Fix It + Examples)
Most people don’t love the idea of advertising. They don’t want to feel like they’re being targeted, but they are…
Blog archive:
Author: Karen
Developer Marketing Jobs: How to Excel in Your Role
As developer job roles expand and their purchasing influence grows, the need for developer marketers will increase. With the number…
Technical Enablement Best Practices
Developers and technical users are no longer at the tail end of the product purchasing process, solely responsible for implementation…
How Education and Sandbox Environments Contribute to Product-Led Marketing and Growth
Taking a product-led approach to growth lets your software do the majority of the selling, rather than focusing on traditional…
A powerful product marketing plan for technical users/developers
If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within…
8 Transformational Books Every Technical Marketer Must Read
Many marketers that are new to targeting a technical audience use techniques such as static sales demos, datasheets with lists…