
A powerful product marketing plan for technical users/developers
If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within…
If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within…
Many marketers that are new to targeting a technical audience use techniques such as static sales demos, datasheets with lists…
Building a strong developer community should form a major part of your technical and developer marketing strategy. Developers often choose…
Technical marketing is designed to appeal to people with an understanding of how a product works. Rather than focusing on…
Training managers are typically time-poor and short on resources. It’s easy for your customer training program to become outdated and…
Customer feedback is crucial. If you’ve stopped listening to your customers (or you never started), then you’re in for a…